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You’ve created an awesome website – congrats! What you need to do now is bring people to it. For your website to come up high on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.
Should I hire an SEO professional, consultant, or agency? Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. Either way is okay!
If you end up looking for expert help, it's important to know that many agencies and consultants "provide SEO services," but can vary widely in quality. Choosing a good company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than they will help.
While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, many web building programs have fairly good help with SEO and you can very easily use its power for your own website. The first step in the right direction is to check your web building software for an SEO help/wizard. If you can't find it, check google for SEO help (insert web building software name here).
With so many websites on the web today, there is no way to guarantee that your site will rank first on Google – but there are plenty of simple things you can do to increase your site’s chances of ranking really well. Give us just an hour’s time (or less!) and we’ll show you everything you need to know about SEO and how to boost your site.
01. Choose the right URL
Before your website goes live, if it hasn't already, you need to select a URL. Also known as your domain name it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point.
The ideal domain will include your business name and perhaps a keyword or two that are relevant to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com.
02. Create titles and descriptions for each page
Did you know that you can write a unique title and description for each page on your website? These are brief texts that accurately and clearly describe what your business does, ideally with a few keywords and phrases mixed in.
Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible, it too is very important for search engines! In fact, the title and description are among the first things Google uses to determine your site’s rank. Plus – once your site does show up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.
03. Utilize anchor text
As you write the text for your website, consider where you can use anchor text within your site. Anchor what? No, it has nothing to do with sailing. Anchor text is simply text that visitors can click on to be taken directly to another web page, either on your site or anywhere on the Internet.
Effective anchor text should be used to help users navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. If you own a stationery store, for example, the words, “Check out our selection of letterheads,” on your homepage can link via anchor text to your online store that is stocked full of – you guessed it – letterheads.
Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google.
04. Add alt text to all your images
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
05. Give your site structure with the right headers
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you explain them the text hierarchy. The most relevant part is the title of your page and you should define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s content and you shouldn’t have more than one H1 per page. Choose carefully and don’t forget to include your keywords. Following your H1, is H2, H3 and so on. The clearer your text structure is, the easier search engines will digest your site’s content.
If after trying out these 5 easy steps you’re feeling a bit more confident and want to take your knowledge to the next level.
If you have anything else you need to know feel free to contact us for a free consultation.