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In the year 2018, it was nearly unheard of if you weren’t active on at least one social media network. Only three years ago, 80 percent of U.S. adults were on social media, and the number is only growing by the day. 2020 and the pandemic only increased those numbers, of which we still don’t know the impact. Plastic surgeons – it’s okay if you have no interest in having personal social media accounts, but not creating a solid online presence for your practice has detrimental effects on your visibility, marketing strategy, patient relationships, and website traffic. The list doesn’t even stop there, but those four losses alone spell a critical number of missed opportunities that could be going to your competitors.
At HomeOne Consutling, we have a saying that nothing is good or bad until it is compared to something else. Investing in a digital marketing strategy that utilizes in-depth social media analytics and reporting can let you know how you stack up against your competitors in your area and help you eliminate the guesswork of how to get more patients on the phone and in your waiting room.
More Social Media = More Visibility
It’s not rocket science; having active accounts on what we like to call the Big Four – Facebook, Twitter, LinkedIn, and Pinterest – boosts your practice’s visibility exponentially. When searching for plastic surgery services, nine out of ten potential patients are going to check if you have business pages on social media. Think of these accounts as four additional portals to your medical marketing website that come at no additional cost to you. The easier it is for patients to find you, the faster you will start seeing growth and hearing that phone ring, and social media accounts are one of the easiest and cost-effective ways to help make this happen.
You Can’t Manage What You Can’t Measure
We say this a lot because it’s true. At the end of the day, it all comes down to the brass tacks – the essential analytics and reporting numbers gathered from your practice’s social media activities and website performance. Understanding these numbers lets us know where the weaknesses in your digital marketing strategies lie, and our digital marketing specialists know how to help get you on track. Having social media for plastic surgeons gives you something you can measure and can help complete the puzzle of knowing exactly where you stand in your area. Why not take advantage of this critical information?
Building Patient Relationships
Social media remains one of the fastest and easiest ways to connect with your patients and further develop the doctor-patient trust. Of course you’re there for them during the duration of their visit to your practice, but what happens after they leave the office? If they want to know something, they’re going to Google it, and this is where patients can potentially get a lot of misinformation. Through social media for plastic surgeons, you can continue to serve and educate them with information you know is accurate because it comes straight from you, their care provider.
A Main Highway to Your Website
It’s great when patients “share” and “like” your social media posts, but believe it or not, this is not the end game of social media. If a social media post is Point A and your medical marketing website is Point B, then the road between the two is when patients click on links in your posts and are transported to your site. This is when the magic happens – when potential patients convert into leads. And as long as your internal processes are ready to handle the volume of new leads, they can then fully develop into current patients. From clicks in an analytics report to real people sitting in your waiting room for their procedures. The natural world of social media for plastic surgeons – isn’t it amazing!?
Are you ready to start strategizing, measuring, and managing your social media presence? Bring your practice into the 21st century with social media for plastic surgeons and with HomeOne. Contact us today – we look forward to hearing from you!